Privacy Policy

1. Introduction

Welcome to Dillards Fashion.

Dillards Fashion LLC ("Dillards Fashion," "we," "us," or "our") respects your privacy and is committed to protecting the personal information of our customers and website visitors.

This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit or use our website, https://dillardsfashion.com, browse our products, create an account, place an order, subscribe to our communications, or contact us.

By using our website, you acknowledge that you have read this Privacy Policy. Where applicable law requires consent, we will request it separately.

2. Information We Collect

We may collect different types of personal information depending on how you interact with our website.

A. Information You Provide Directly

When you create an account, place an order, subscribe to our newsletter, or contact us, we may collect:

Full name
Email address
Telephone number
Billing address
Shipping address
Account login information
Order and purchase history
Customer service communications
Product reviews and feedback
Information you voluntarily provide through website forms

B. Payment Information

When you purchase products through our website, payment information may be collected and processed by our payment service providers.

Depending on the payment method, this may include:

Payment card details
Billing information
Transaction reference numbers
Payment confirmation details
Other information necessary to complete a transaction

We do not intend to store complete payment card numbers or security codes on our own systems. Payment information is handled according to the practices and security procedures of the applicable payment processor.

C. Automatically Collected Information

When you visit our website, certain information may be collected automatically through website technologies, server logs, cookies, and analytics tools.

This information may include:

Internet Protocol (IP) address
Browser type and version
Device type
Operating system
Website pages visited
Products viewed
Time spent on website pages
Referring website addresses
Shopping and browsing activity
Approximate geographic location derived from your IP address

We use this information to understand website activity, improve functionality, maintain security, and enhance the shopping experience.

3. How We Use Your Information

Dillards Fashion may use collected information for the following purposes:

Order Processing and Fulfillment

Process and confirm customer orders.
Arrange product shipping and delivery.
Send order confirmations and shipping notifications.
Process returns, refunds, and exchanges.
Provide updates about purchases.

Customer Accounts

Create and maintain customer accounts.
Authenticate account access.
Manage saved addresses and preferences.
Maintain purchase and order histories.

Customer Support

Respond to questions and inquiries.
Resolve customer complaints.
Provide assistance with orders and products.
Improve customer service.

Marketing and Promotions

Send promotional emails where permitted.
Share information about new arrivals and fashion collections.
Announce discounts, special offers, and promotions.
Provide marketing communications based on your preferences and applicable consent.

Website Improvement

Analyze website performance.
Improve navigation and shopping functionality.
Understand customer interests.
Identify technical issues and improve website security.

Fraud Prevention and Legal Compliance

Detect suspicious transactions.
Protect customer accounts.
Prevent fraudulent or unauthorized activity.
Comply with applicable laws and legal obligations.
Protect our rights and business interests.

4. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve website functionality and understand how visitors interact with our online store.

Cookies are small text files stored on your device when you visit certain websites.

We may use the following categories of cookies:

Essential Cookies

These cookies help our website operate properly. They may support shopping carts, customer accounts, checkout functionality, and website security.

Functional Cookies

These cookies may remember your preferences and improve your browsing experience.

Analytics Cookies

These cookies help us understand website traffic, visitor activity, and website performance.

Advertising Cookies

Where implemented and permitted by law, these technologies may help us measure advertising performance and deliver relevant promotional content.

You can manage cookies through your browser settings and, where available, our website's cookie preference controls.

Disabling certain cookies may affect website functionality.

5. How We Share Your Information

We do not disclose personal information indiscriminately. However, we may share information with certain third parties when necessary to operate our business and provide services.

These parties may include:

Payment Processors

Payment service providers that process transactions and help prevent payment fraud.

Shipping and Delivery Providers

Companies responsible for transporting and delivering customer orders.

Website Hosting and Technology Providers

Companies that provide website hosting, cloud storage, website maintenance, and technical support.

Analytics Providers

Services that help us understand website traffic and improve website performance.

Marketing Service Providers

Companies that assist with email marketing, advertising, and promotional communications, subject to applicable privacy requirements.

Customer Support Providers

Third-party services that help us respond to customer inquiries.

Legal and Government Authorities

We may disclose information when required by law, legal process, court order, or when reasonably necessary to protect our legal rights, customers, or business.

Business Transfers

If Dillards Fashion LLC is involved in a merger, acquisition, restructuring, or sale of business assets, personal information may be transferred as part of that transaction, subject to applicable law.

We require appropriate safeguards when working with service providers that handle personal information on our behalf.

6. Your Privacy Rights and Choices

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

These rights may include:

Right to Access

You may request information about the personal data we maintain about you.

Right to Correction

You may request corrections to inaccurate or incomplete personal information.

Right to Deletion

You may request that we delete personal information, subject to applicable legal exceptions.

Right to Data Portability

Where required by law, you may request a copy of certain personal information in a portable format.

Right to Opt Out

Depending on applicable law and our data practices, you may have the right to opt out of certain targeted advertising, sales, or sharing of personal information.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw that consent at any time.

Marketing Preferences

You may unsubscribe from promotional emails by using the unsubscribe link included in our marketing emails.

Transactional communications, such as order confirmations and essential account notifications, may continue when necessary to provide our services.

We will not unlawfully discriminate against customers for exercising their applicable privacy rights.

7. California Privacy Rights

If you are a California resident, you may have additional privacy rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA).

Depending on the circumstances, these rights may include:

The right to know what categories of personal information are collected.
The right to request access to specific personal information.
The right to request deletion of eligible personal information.
The right to request correction of inaccurate personal information.
The right to receive information about categories of third parties to whom personal information is disclosed.
The right to opt out of the sale or sharing of personal information, where applicable.
The right to limit certain uses and disclosures of sensitive personal information.
The right not to receive discriminatory treatment for exercising privacy rights.

To submit a privacy request, contact us using the contact information provided in this policy.

We may need to verify your identity before processing certain requests. Authorized agents may submit requests where permitted by applicable law and subject to verification requirements.

8. Email and Promotional Communications

If you subscribe to our mailing list, we may send you information about:

New fashion collections
Product announcements
Special discounts
Seasonal promotions
Sales and offers
Updates about Dillards Fashion

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in the email.

Please note that even after unsubscribing, you may continue receiving necessary transactional communications relating to your purchases or customer account.

9. SMS and Text Message Communications

If we offer SMS communications and you separately opt in, we may send text messages about promotions, offers, order updates, and other communications described when you subscribe.

Message and data rates may apply depending on your mobile carrier and plan.

You may withdraw your SMS marketing consent by replying STOP to a promotional text message, where supported.

Reply HELP for assistance where supported.

We do not condition a purchase on consent to receive marketing text messages.

SMS opt-in consent and mobile numbers collected for text messaging are not shared with third parties or affiliates for their independent marketing purposes. Information may be shared with service providers necessary to deliver text messages.

10. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

These measures may include:

Secure website connections.
Access restrictions.
Account authentication.
Payment service provider security measures.
Monitoring for suspicious activity.
Appropriate data protection procedures.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Although we work to protect your information, we cannot guarantee absolute security.

11. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may depend on:

The nature of the information.
The purpose for which it was collected.
Customer account activity.
Order and transaction records.
Legal, tax, and accounting requirements.
Fraud prevention and dispute resolution needs.

When personal information is no longer required, we will take reasonable steps to delete, destroy, or deidentify it, subject to applicable legal requirements.

12. Children's Privacy

Our website is intended for a general audience and is not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13 without legally required parental consent.

If we become aware that we have collected personal information from a child under 13 without the required consent, we will take reasonable steps to delete that information.

Parents or legal guardians who believe their child has provided personal information to us may contact us using the details below.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, payment services, or social media platforms.

These third-party services operate independently and may have their own privacy policies and practices.

Dillards Fashion LLC does not control the privacy practices or content of third-party websites.

We encourage visitors to review the privacy policies of third-party services before providing personal information.

14. International Visitors

Our business is based in the United States.

If you access our website from outside the United States, your information may be processed or stored in the United States or other locations where our service providers operate.

Depending on your location, additional privacy rights and protections may apply under local laws.

Where required, we will implement appropriate safeguards for international transfers of personal information.

15. Do Not Track and Privacy Signals

Some browsers offer privacy settings or signals intended to communicate user preferences regarding online tracking.

Where required by applicable law, we will recognize and process legally recognized universal opt-out preference signals, such as Global Privacy Control (GPC), for applicable opt-out requests.

Browser settings may also allow you to restrict certain tracking technologies.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, technology, or applicable legal requirements.

When updates are made, we will publish the revised Privacy Policy on this page and update the Last Updated date.

Where required by law, we will provide additional notice or obtain consent for material changes.

We encourage customers to review this page periodically.