But the industry is changing – and Rihanna’s Fenty Beauty isn’t the only brand laying the foundation for a more inclusive beauty industry.
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Rihanna’s new makeup line Fenty Beauty has been an instant success — and it’s not only popular because Rihanna’s name is attached to it. Fenty Beauty carries a wide range of foundations — 40 to be exact — which has the beauty industry shook. Cosmetics and the beauty industry as a whole, has a long history of creating products that did not match deeper-toned people of color. There are a number of factors that have lead many mainstream beauty companies to having a narrow selection for people of color — and not all of those reasons are rooted in product development. With Fenty Beauty, Rihanna is showing the industry that it’s worth investing money and time into creating nuanced products beyond the ranges of ivory, beige, and tan.
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Im here wondering why we arent called “brown” and “beige” instead of “black” and “white”
Shy Fie I wonder the same thing
because of black and white thinking. if there is something, there must be an opposite to that. it’s childish, we should call ourselves beige and brown
As a brown Asian, I never feel represented. It is always about white and black. :/
Mostly it is just that everyone is a different shade of brown. I mean Japanese or Koreans are not yellow, but that is the color they got assigned simply because providing an accurate identifier is too complicated or time consuming for people to bother with in common conversation.
Renenlilje how about caucasian and african american?
My skin tone falls within the “mainstream” shade range so I v rarely have issues finding a match… but it’s is SO unacceptable for large cosmetic companies to continuously undercut black women/WOC I am sick of it!!! And it ANGERS me when ppl say that WOC should just shut up and be happy that they have Fenty Beauty, MUFE, Mac, or Lancome to choose from…Like no, why should they be complacent a whopping 4 brands catering to them? They should be able to choose from the 18959857 makeup brands ranging from cheap drugstore to high-end just like white/light skin women can.
kijiji93 large companies generally don’t have the same range as fenty beauty. I’m not black, or Asian, or Mexican or white. I’m from the Middle East to this day I can’t find a perfect match because all shades are either too white for me or too dark.
Not the same problem exactly but I struggle with finding shades that match me with my extremely pale skin it makes me mad when I see foundation with only three shades because of how many people they cut off
It has nothing to do with racism and more of the fact that there won’t be as many people to buy a large variety of darker foundations. Companies that everyone can seamlessly buy from would be nice, it however isn’t realistic given that companies don’t want to waste money. Perhaps these companies should have a small amount less needed variety available to order as a specialty item?
youre going off of stereotypes and assuming that black people cant afford high end makeup. if you havent noticed when fenty came out, there are many darker skin people who are willing to buy foundations from companies that represent us.
Black people make up about 13% of the US population. As a major beauty brand, would you rather focus on 13% or 87% of the market?
There lies the problem.
I didn’t realize how much of an issue this is until I talked to a friend of mine who has extremely dark skin, she’s one of the darkest people I’ve met, and foundation for her is a nightmare. She has to get very expensive foundation from places like Nordstrom. I’m really glad that it’s getting better!
Alex Larson aren’t you glad you’re white?
John R That wasn’t necessary -_-
oмgιтѕвяιѕα yeah but cmon… aren’t you glad?
I’m sorry, is that the way you react, when you see other people’s struggle? That you feel glad it’s not you? Cos I’m pretty sure that wasn’t Alex’s reaction. White women don’t experience these things. If you do not experience somethings firsthand there’s a degree of separation from the problem. Even if you have a friend who opens your eyes to it, you can listen, you can attempt to empathize, but you will never know their struggle fully because you haven’t lived it. However, just because that degree of separation remains, that does not mean your takeaway will be “Aren’t I glad that I’m not experiencing this first-hand”, most likely it’s “I see your struggle and though will never comprehend it fully because I am not the one living it please let me know how I can be of use to your cause”. Peace.
Alex Larson I can’t imagine walking into a drugstore and not noticing that there are five shades that are about my color and no shades darker than Beyonce, at best.
I don’t have an extremely dark skin color I’m a Carmel / brown color and it is still hard to find a color. I can’t believe how hard it would be for woman and men who are even darker
Yasmina Diab Yeah I’m Caramel completed too,and I’ve also had problems with the buying makeup my complexion
er lo my mom is darker than my dad which made me become a caramel color so please don’t assume. But yes u are right I am Lebanese, and people From Lebanon r not white.
I have the same issue. The only one that has worked was fenty beauty and born this way foundation. All the others, look either too white or too dark. It’s never right. Let’s not forget eye shadows. Holly cow, my best f who is white. She kept telling me how amazing this eye pallet was. Well she tried it on my eyes and she was struggling. Cause it wouldn’t blend well or it was not pigmented at all in my eyes.
I don’t really wear makeup, but I sincerely hope that this gets better I mean everyone deserves to look and feel beautiful if they want to and I just hope that we can make it equal for everyone and anyone
Yasmina Diab same
I think Rihanna did a great job in creating this line so that everyone can feel beautiful and wear makeup
Deniela Bissoon Rihanna
why would you need makeup to feel beautiful?
My Piez it’s a beauty enhancer
For the ones that can afford it
Why wouldn’t you?
Why is this so disliked? It’s not attacking anyone, it’s just factually informative.
Although I agree that it’s ok to be white, I’m from Denmark and that’s something that I’m proud of … but I don’t understand why some white people will think that this is a personal attack. Even though the issues highlighted in this video are being slowly improved, not talking about the racist past of makeup and the beauty industry is disrespectful to the people who struggled with it in the past and the people who still struggle with it today. It’s not ‘leftist propaganda’, it’s just undeniable historical and present fact
of course it’s okay to be white,that’s why white nationalists use it as a slogan because normally it is an obviously true and not at all offensive thing to say.and yeah another thing these people do is call it “propaganda” or “identity politics” when someone says “we shouldn’t kill black people” lol.also you being proud of your heritage while caring about social justice for other racial groups is honestly amazing,i probably haven’t met someone like you in real life
haha thank you :), there are more of us than you may think… unfortunately the ones with the most toxic ideologies always shout the loudest. It’s all about education. To be honest, a year or so ago I wasn’t near a open minded as I am now, I’m not proud of it, mostly because my family always lived in such a white place and so never bothered to learn about other races. Of course, my family has always been against segregation and racism, but I don’t think they ever really thought about how they would react to POC coming to their country properly before the refugee crisis. Now our minds have changed and it’s all through education teaching people what the world looks like from different perspectives. That’s why videos like these are so important.
aww that’s great:)
Doesnt take 9 minutes to explain this. It’s because fair = beautiful. We’ve all been brainwashed into thinking that being fair is the gold standard and that darker skin tones mean you’re not pretty. Darker skin tones have been neglected and ignored, and now Rihanna broke the mould and made it compulsory to offer more shades for darker skin tones.When other brands saw her profit from it, they all decided to follow the “trend” and offer more shades because it was now “cool” to be dark. The world is still a VERY racist place.
That was the case in the 1800s, but not now. Fair skin used to mean you were rich, didn’t need to work on the fields outdoors, so your skin was lighter…. and the wealthy were dumb enough to put lead paint on their skin in some cultures and time periods to look even more pale. But consider how many white people tan their skin to darken it. Now, ‘tan’ is beautiful and pale is ghostly and unhealthy. Is there racism in our culture? Absofuckinglutely, however, I would say with darker skinned people lightening their skin, and lighter skinned people tanning their skin, a mid-light-brown colour is probably deemed the most beautiful now.
@GraphiqueJack It all depends on where you come from. Most parts of Asia, for example, deem light skin as most beautiful
It’s a colorist place
in the far East Asia, it is still known that being pale is beautiful and being tan or dark means you are ugly because in their history, slaves worked in the sun which tanned their skin a lot and this trend doesn’t end for them. As a deeply coloured Chinese girl, I think this is not a good trend to keep following because it is now known that no body is a slave anymore and this trend is not looking to stop anytime soon. I have actually been bullied severely because of it. I have an African mum and I carried most of my genes from her so I came out to be dark. I was born in China and this beauty trend went as far as not allowing me to school because I looked like “dirt”. being there for 7 years and not allowed to school just because of that. I had to move from my home and go back to Africa which was also a bad thing for me because I couldn’t speak English or French fluently at that time and I could only speak Chinese so I was classified as “stupid” in school. This whole disaster in my life has been caused only by that one idiotic trend. Beauty shouldn’t be on someone’s skin colour it should be on their personal features and that is why some people believe that everyone is beautiful in their own way
there’s some foundations like:
✋🏻✋🏻✋🏻✋🏻✋✋✋✋✋✋✋✋✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏽✋🏾✋🏿
smh
tarte is shaking lol
Some or most?!
adri so is beauty blender ✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏽✋🏾✋🏿
“Mocha” be looking like 🤚
You either too pale, too orange, too dark, or have no shade available. Maybe perfect.
I’m asian with a very yellow dark skin and I can never find my foundation color, because most colors are too light and not yellow enough. It’s such a pain and it makes me so sad looking at those light colors foundation in my country even though I live in equator where most people has dark skin
The colorism is far too damaging for us
I have a question about Asian skin if you don’t mind? Are you all referred to as yellow-skinned because of your undertones?
@PrincessKLS not undertones
So a lot of east asian, central asian and southeast asian skin color basically are different shades of yellow aka dark yellow light yellow etc
We may have different undertones (can be green, pink, etc)
In fact my skin color is dark yellow with neutral undertone, so i cant use any makeup with warm undertone nor cool because it clashes with the shade of my skin even though hypothetically, it should be okay because i have neutral undertone
Thus, i can only wear colors with neutral undertone so it wont clash with the shade of my skin
Idk plenty of east asians look white to me. Infact whiter than many whites.
It reminds that people laugh at me when I say that my mother has a yellow skin when she really has a yellow skin.
People of Color = Non-White. Period.
As a brown girl who needs to mix three shades to get her shade, I RELATE
RIP
Or just don’t wear makeup and embrace your natural beauty
ANANYA NEGI nah I just think women of all races should not wear makeup at all. Just a waste of money
ravenrose mia he’s saying the truth. All we ever care about is looks when we tell other ppl not to judge others by looks yet WE still care about it… embrace natural you. You would attack him if he said women look better with makeup than with out 💅🏿 period
Cuz they have fifty shades of white and two shades of “Tan”
“Light tan” and “dark tan”
I’m pale asf 😖
Moonbyul Kimie im the same color when im sick….im the same color when i cant breathe…(same goes for if i “blush” or get “sun burn”😂)
Heaven_ the _black_chic_who_loves_kpop I wish I could blush🤗
@brosukeee ok then…..
I remember when I was younger one of my teammates told me that she didn’t know that black people wore make up it was really funny. She said that she thought that black people were just naturally beautiful and it hadn’t ever occurred to her that people of color used make up
As a kid it never occurred to me that anyone used makeup; when I went to stores I only saw the sweet ile and everyone in my class had baby skin! 🙂
lol was that a compliment
I felt similar. I assumed black women had naturally perfect skin.
Most women especially in Africa don’t wear makeup. They are OK going without makeup except maybe lipstick or eye liners, it mostly has to do with makeup usually looking ashy, maybe Rihanna helped.
@Yolanda Black woman in africa have much clearer skin and a lot dont wear foundation
People here do because the climate isnt good for our skin so we get more ‘blemishes’ and unclear skin hence the want to wear foundation
I could be wrong on the want though
Tarte:
✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏼✋🏼✋🏼✋🏼✋🏽✋🏾
Fenty:
💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏻💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏼💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿💪🏿
Copied.
but my hands are more pink
🤣🤣🤣🤣🤣🤣
only 5 colors total
Glad that Fenty caters to those who are albino (zero melanin) to those with extremely dark skin. Be more like fenty.
Yeah I’m not albino but I’m so freaking pale!
Opal Arts hey, ain’t nothin’ wrong with that!
batman likes pizza except for the summer. Spf 90
YASSS
that’s cool that Fenty does that. But if you are a small business owner in rural Ohio, should you really be expected to stock and restock every single skin tone equally when you know as a small business owner that the darkest make up skin tones only account for 1% of the total make up you sell? Why should that small business owner stock thousands of dollars of make up every year that she knows for a fact will never be purchased? Whenever a new line of make up is released, should that small business owner be obliged to purchase every skin tone available in equal portions, regardless of the fact that certain skin tones sell 5, 10, 20 times more than other skin tones?
even the emojis have a better shade range than tarte 🖐🏻🖐🏼🖐🖐🏽🖐🏾🖐🏿
If you got yellow skin I think you need to go to the hospital to get checked if your kidney is failing.
@Deadasfboi lmao 😂😂
Jerrodb5 wow the whole of china must be suffering kidney failure
Adeeb that’s even worse
can we point out the yellow one is REALLY extreme.
Beauty: WOMEN OF COLOR DONT HAVE SHADES
Fenty: hold my 50 shades bish
Sommy Bunny 50 shades*
Or just replace the 40 with the 50 instead of just putting edit: 50???
OF GREY
40
She has a shade as light as snow for the them really oale pepale and some really dark shades for darler peaple
As a dark skinned Indian women, I never found any foundation that matched my skin tone, I use MAC now which I bought from London, we don’t have Fenty in India yet 🙁
Oh no 🙁 I hope they open outlets there soon!
So So 2025 maybe?
try ordering it from sephora or the fenty website itself :)❤️
Same in Pakistan! For some reason we have porcelain skin shades in South Asia but not actual shades that will match majority of our population
@Maha Nadir exactly my question!! Why wont they make darker shades when india pakistan Bangladesh Afghanistan etc countries literally have like 80% brown people?!!
As an Asian woman with brown-red skin, I am glad Fenty is doing this.
Q: How do beauty brands fail women of colour?
A: blatant racism.
Women of color like Asians, Arabs and Latinas?
@Shaun Cameron Not Latinas
•PeachiiSkiies• So you are going to be ignorant about dark skinned people in the most part of America? Great
@Lucas FC All Latinas aren’t dark skinned
@Jordyn Alexander
Most of them are of the half-White half-Indigenous variety.
Of course they were sold out fast, it was the first time black women found foundations that match their actual skin tone!
I was so happy to see all my black friends finally having decent foundations to buy, they were SO happy and I was so happy to see them smiling that way.
I hate wearing make up, but I love *doing* make up and my friends love to be my models.
I hope more people catch on and make cheaper versions, fenty isn’t exactly cheap (i love rihanna not attacking her) and cheaper ones for both pale and darker skinned people should be there for everyone
They’re always been foundations with a wide color range. They weren’t marketed like Fenty